Your Event. Front and Center.

Managed by the Downtown Walla Walla Foundation, this program allows eligible organizations to display banners on downtown light poles; promoting public events and celebrations that bring energy, connection, and a strong sense of place to Downtown Walla Walla.

The Banner Program allows eligible organizations to display banners across up to 111 light poles in downtown Walla Walla. Whether you’re hosting a public event or running a month-long awareness campaign, this is your chance to engage thousands of daily downtown visitors with your message.
Local nonprofits, community groups, and businesses hosting public-facing events or campaigns within the City of Walla Walla or Walla Walla County.
To be eligible, your event or campaign must serve the broader community and align with DWWF’s mission of fostering a vibrant, inclusive downtown.
Eligible examples include:
- Civic and Community Events - public celebrations, awareness efforts, and official observances
- Cultural and Seasonal Events - performances, art displays, and heritage-based programming
- Educational and Historical Events - exhibits, milestone commemorations, and public learning opportunities
- Recreational Activities - fitness events, outdoor gatherings, and sports-related programming
Banners may not be used for political messaging or commercial advertising (e.g., promoting products or services). Additionally, any lewd or obscene content, as defined by RCW 7.48A.010 is prohibited.
- Size: 24" wide × 48" tall
- Double-sided
- 4" pockets at top and bottom
- Minimum 3" letter height
- Sponsor logo ≤ 20% of design
- Grommets on upper and lower inside corners
- Approved materials: vinyl, acrylic, nylon, cotton canvas, or equivalent (with approval)
Display Timeline and Cost
- Standard display is 4 weeks
- Apply at least 4 weeks in advance
- Banners must be dropped off 5 business days before installation
Pricing:
- Nonprofits: $45 per banner
- For-profits: $60 per banner
- Change or early removal fee: $100
- $100 deposit required upon application (applied to total, non-refundable)
Submit your Event Banner Application to request space. Reservations are processed first-come, first-served, based on when both your completed application and $100 deposit are received.
Once your space is confirmed, we’ll follow up with next steps. At that point, you’ll submit:
- Final banner design (JPEG or PDF)
- Certificate of Insurance
- Signed liability waiver
We’ll also provide a map of banner locations and display guidelines.